Our challenge was to present Marshal Rondon's legacy to a new generation, with an identity that unites historical rigor and contemporary language.
The Rondon Institute needed a digital presence able to translate a journey of over 50,000 km and decades of history for an audience that often doesn't know who the Marshal of Peace was. The challenge was communicating that story with clarity, respect and relevance for education today.
We developed an identity that connects graphic elements from Brazil's own territory to the voice of one of the country's greatest peacemakers.
We created a brand, an institutional website and a set of campaign materials — from billboards to social media — presenting Cândido Rondon's biography, achievements and legacy. Every piece was designed to bring the Marshal of Peace's story closer to students and the general public, balancing historical rigor with contemporary visual appeal.
Health, tech and law businesses — companies whose credibility comes from technical or professional authority and that need a brand that matches it.
Strategy and positioning, brand (visual and verbal identity), high-end websites and systems, and full film production — all delivered 100% in-house, from initial strategy to final render.
Six steps: pain mapping, solution alignment, creation, delivery, measurement against the goal set at the start, and correction based on data.
Yes. Melo is based in São Paulo and works with clients remotely, in Brazil and abroad.
3,000+ projects delivered and 50+ brands accelerated over 6 years in business, always produced 100% in-house.
Technical authority doesn't translate into market trust on its own. A well-built brand communicates, immediately, the same credibility the company already has in practice — at every touchpoint with a client.
