Our challenge was to position REDCap in Brazil in a way that matched its prestige and relevance on the global scientific stage.
Internationally recognized as one of the most modern and robust platforms for electronic data collection and management, REDCap needed an identity in Brazil that conveyed its true academic, institutional and technological importance.
We dove into the brand's conceptual territory to build a language that's institutional, dynamic and deeply human.
We aligned the pillars of expansion, education, modernity and data to bring a flexible graphic system to life. We turned the logotype's own structure — highlighting the "R" and the curved shapes of the iconic cap (CAP) — into cuts, layers and overlays that bring movement to the entire visual communication.
No, we work with companies struggling to turn technical authority into brand authority, regardless of industry.
Strategy and positioning, brand (visual and verbal identity), high-end websites and systems, and full film production — all delivered 100% in-house, from initial strategy to final render.
Six steps: pain mapping, solution alignment, creation, delivery, measurement against the goal set at the start, and correction based on data.
Yes. Melo is based in São Paulo and works with clients remotely, in Brazil and abroad.
3,000+ projects delivered and 50+ brands accelerated over 6 years in business, always produced 100% in-house.
Technical authority doesn't translate into market trust on its own. A well-built brand communicates, immediately, the same credibility the company already has in practice — at every touchpoint with a client.
