Our challenge was to position Appendi, Galliano's coat-stand collection, as a coveted object for high-end hotels and restaurants.
Galliano's needed more than a functional product: Appendi had to communicate sophistication and belong to the aesthetic of the hospitality spaces it would live in. The challenge was translating a simple accessory into a design piece able to elevate any environment.
We developed a verbal and visual identity that turns Appendi into the protagonist of every scene — from hotel to restaurant.
We created Appendi's catalog, website and product photography direction, showing the piece in real hospitality settings. Every asset was designed to communicate care, functionality and sophistication, bringing the brand closer to an audience that lives good moments in thoughtfully designed spaces.
Health, tech and law businesses — companies whose credibility comes from technical or professional authority and that need a brand that matches it.
Strategy and positioning, brand (visual and verbal identity), high-end websites and systems, and full film production — all delivered 100% in-house, from initial strategy to final render.
Six steps: pain mapping, solution alignment, creation, delivery, measurement against the goal set at the start, and correction based on data.
Yes. Melo is based in São Paulo and works with clients remotely, in Brazil and abroad.
3,000+ projects delivered and 50+ brands accelerated over 6 years in business, always produced 100% in-house.
Technical authority doesn't translate into market trust on its own. A well-built brand communicates, immediately, the same credibility the company already has in practice — at every touchpoint with a client.
