A branch of Cyrela, SYN.
How to translate something as subjective as a company's culture into a visually impactful format? Our challenge was to transform SYN's values and energy into a video piece that would generate pride, engagement, and a true sense of belonging in the team.
Our Approach
We combined the power of audiovisuals with the dynamism of motion design to materialize abstract concepts. Through an inspiring script, fluid animations, and rhythmic editing, we created a manifesto that not only informs, but also moves and connects people to the brand's DNA.
Health, tech and law businesses — companies whose credibility comes from technical or professional authority and that need a brand that matches it.
Strategy and positioning, brand (visual and verbal identity), high-end websites and systems, and full film production — all delivered 100% in-house, from initial strategy to final render.
Six steps: pain mapping, solution alignment, creation, delivery, measurement against the goal set at the start, and correction based on data.
Yes. Melo is based in São Paulo and works with clients remotely, in Brazil and abroad.
3,000+ projects delivered and 50+ brands accelerated over 6 years in business, always produced 100% in-house.
Technical authority doesn't translate into market trust on its own. A well-built brand communicates, immediately, the same credibility the company already has in practice — at every touchpoint with a client.
