Tech, Innovation and Authority
The challenge was to convey all the technology, authority, and innovation that brain4care has been developing over the past 10 years.
brain4care -
Design, Motion Graphics and Video Production
Was to bring
First Things First
Who're the ICP?
First of all, we have to consider that two audiences interact with B2C content: B2B and B2C. Therefore, our focus was on understanding the ideal customer for each piece of content and translating that understanding to achieve the best possible results.
What kind of business does Melo work with?
Health, tech and law businesses — companies whose credibility comes from technical or professional authority and that need a brand that matches it.
What's included in a brand setup with Melo?
Strategy and positioning, brand (visual and verbal identity), high-end websites and systems, and full film production — all delivered 100% in-house, from initial strategy to final render.
How does the process work?
Six steps: pain mapping, solution alignment, creation, delivery, measurement against the goal set at the start, and correction based on data.
Does Melo work with clients outside São Paulo?
Yes. Melo is based in São Paulo and works with clients remotely, in Brazil and abroad.
How many projects has Melo delivered?
3,000+ projects delivered and 50+ brands accelerated over 6 years in business, always produced 100% in-house.
Why do health, tech and law companies need a differentiated brand?
Technical authority doesn't translate into market trust on its own. A well-built brand communicates, immediately, the same credibility the company already has in practice — at every touchpoint with a client.
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