Our challenge was to give RM a brand and a voice worthy of the company that connects the telecom market, with clarity, trust and closeness.
RM distributes wires, cables and telecom solutions in a technical sector where many brands look alike. We needed a verbal positioning and an identity able to set RM apart and turn technology into direct, human communication.
We defined the verbal positioning and built a purple, tech-forward and approachable identity that connects RM to the future it helps build.
We created the verbal positioning, the brand with its symbol and icon system, the stationery and the first social media posts. Every piece reinforces the promise of connecting customers to the future, with one consistent visual language from the business card to the feed.
Health, tech and law businesses — companies whose credibility comes from technical or professional authority and that need a brand that matches it.
Strategy and positioning, brand (visual and verbal identity), high-end websites and systems, and full film production — all delivered 100% in-house, from initial strategy to final render.
Six steps: pain mapping, solution alignment, creation, delivery, measurement against the goal set at the start, and correction based on data.
Yes. Melo is based in São Paulo and works with clients remotely, in Brazil and abroad.
3,000+ projects delivered and 50+ brands accelerated over 6 years in business, always produced 100% in-house.
Technical authority doesn't translate into market trust on its own. A well-built brand communicates, immediately, the same credibility the company already has in practice — at every touchpoint with a client.
