Translate MEV's solidity and ambition into a brand worthy of its work. We created a contemporary, sophisticated and consistent identity.
MEV needed more than a new identity; it needed to express authority, trust and perceived value. Our approach connected origin, technique and purpose into a visual and verbal language that is solid, human and refined.
We turned MEV's foundations into an identity that balances solidity, sophistication and closeness, translating its essence with clarity and consistency.
We started from the brand's origin and conceptual territories to build a visual and verbal language of its own. Every choice was made to communicate authority, value and care, connecting MEV to the high-end corporate and residential universe.
Health, tech and law businesses — companies whose credibility comes from technical or professional authority and that need a brand that matches it.
Strategy and positioning, brand (visual and verbal identity), high-end websites and systems, and full film production — all delivered 100% in-house, from initial strategy to final render.
Six steps: pain mapping, solution alignment, creation, delivery, measurement against the goal set at the start, and correction based on data.
Yes. Melo is based in São Paulo and works with clients remotely, in Brazil and abroad.
3,000+ projects delivered and 50+ brands accelerated over 6 years in business, always produced 100% in-house.
Technical authority doesn't translate into market trust on its own. A well-built brand communicates, immediately, the same credibility the company already has in practice — at every touchpoint with a client.
