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Ekoenergy
Brand Strategy & Identity

Visual Identity Brand Strategy Social Media Renewable Energy 2026
Ekoenergy - brand identity
Melo's challenge

Our challenge was to translate the engineering and disruption of a sustainable-solutions leader into a brand that's strong, modern and inspiring.

How do you communicate authority and innovation in a technical sector without losing clarity and purpose? Ekoenergy needed a positioning that could connect technology, nature and efficiency, strengthening its role in Brazil's energy and water transition.

Our approach

We dove into the brand's positioning and visual world to create a proprietary identity — alive and connected to the future.

We built a complete brand ecosystem, structuring the new brand around an integrated graphic language, expansive visual patterns and a verbal positioning that balances technical precision, authority and environmental awareness.

FAQ

Frequently asked questions

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What kind of business does Melo work with?

Health, tech and law businesses — companies whose credibility comes from technical or professional authority and that need a brand that matches it.

What's included in a brand setup with Melo?

Strategy and positioning, brand (visual and verbal identity), high-end websites and systems, and full film production — all delivered 100% in-house, from initial strategy to final render.

How does the process work?

Six steps: pain mapping, solution alignment, creation, delivery, measurement against the goal set at the start, and correction based on data.

Does Melo work with clients outside São Paulo?

Yes. Melo is based in São Paulo and works with clients remotely, in Brazil and abroad.

How many projects has Melo delivered?

3,000+ projects delivered and 50+ brands accelerated over 6 years in business, always produced 100% in-house.

Why do health, tech and law companies need a differentiated brand?

Technical authority doesn't translate into market trust on its own. A well-built brand communicates, immediately, the same credibility the company already has in practice — at every touchpoint with a client.

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